Rally launches Creator Coin cryptocurrency for influencers

Rally is launching a cryptocurrency dubbed Creator Coin that will help influencers, content creators, and streamers run their own virtual economies. And while it’s all virtual, Creator Coin is a new way for people with fans to make real money.

With Creator Coin, Rally will enable influencers to create their own flavor of cryptocurrency that they can use to reward fans and build engagement. This sounds familiar to me because it fits into what I call the “Leisure Economy,” where we someday will all get paid to play games and build careers that didn’t exist before. I’m talking about folks like esports athletes, cosplayers, influencers, YouTubers, livestreamers, modders, and many other people. These are all the sort of folks that Rally is targeting, CEO Kevin Chou said in an interview with GamesBeat.