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Racing games outrun casual in Android mobile ad revenue in Q1

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Racing games generated 2.5 times more revenue than casual titles in mobile ad revenue on Android in the first quarter.

That’s one of the findings of the first quarterly data report on global mobile advertising from AppFlood, a real-time bidding ad network in China operated by PapayaMobile. The findings also show that a lot of ad spending happens in the Western markets of Europe and the United States, much of the traffic growth is happening in Eastern markets in Asia, the Middle East, Africa, and Oceania.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.