Q&A with Gismart: Closing the loop between acquisition and monetization

This article is part of a Gaming Insights series paid for by Facebook.

We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at Gismart, to discuss how the award-winning European publisher is adapting its approach to face new challenges brought about by upcoming iOS 14 changes, and how the team is closing the gap between acquisition and monetization with campaign-level Return On Ad Spend (ROAS).