PS4 versus Xbox One: Microsoft outspends Sony on TV advertising

The PlayStation 4 is outselling the Xbox One, but Microsoft is striving to keep the race close.

Microsoft has spent more than $47 million for Xbox One ads on television this year, according to data from iSpot.tv. That is around 50 percent more than Sony’s $30 million. With that increased marketing budget, Microsoft has had 5,000 commercials while Sony has settled for closer to 3,000. This shows that Sony is happily riding positive buzz and consumer word of mouth, and it also reveals that Microsoft doesn’t want to concede the multibillion-dollar console-gaming market to Sony.