Prime Gaming user engagement increased 25% in 2022

Amazon revealed how Prime Gaming performed in 2022, including stats on its free games and user response. According to Amazon, the number of subscribers who claimed free games increased by 25%, and the value of the games on offer increased as well.

In total, Amazon’s Free Games with Prime program offered over $2,300 in titles in 2022, based on each game’s MSRP at the time it was offered. According to Dustin Blackwell, Prime Gaming’s head of PR, this is a 34% increase on the value of 2021’s free games. It doesn’t say whether this number includes just the games or the value of the in-game content also offered to Prime Gaming subscribers.