Bungie's collaborative shooter Destiny in action.
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Preorder analysis suggests Destiny could be the biggest game of the year with 10M to 15M copies sold

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Activision is reportedly spending $500 million on Destiny — and the giant publisher could be making a profit on it by the end of the year.

The sci-fi online shooter could be the biggest video game of the year when it launches in September, based on an analysis of cumulative video game preoders by Cowen Research analyst Doug Creutz. Destiny online shooter game could sell 10 million to 15 million copies, or roughly $600 million to $900 million at retail, which would give it a chance to be the top-selling game of the year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.