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PopRox Entertainment’s social game might let you pay off your mortgage

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

PopRox Entertainment

Mike Gramling, the chief executive of PopRox Entertainment, knows what it’s like to have a house “under water,” where it is worth less than the mortgage owed on it. That’s why he built his startups and his new game, Race 4 My Place, which debuts today. The effort allows you to compete with others to create a simulated city and win prizes, including $200,000 that a winner can use to pay off a mortgage.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.