Pokémon Go gets Valentine’s Day event with a higher chance to attract pink pocket monsters

This Valentine’s Day, throw the flowers in the trash and cancel your reservations at that fancy restaurant. You and your significant other are spending this holiday with searching for virtual critters.

Niantic has revealed to GamesBeat that it plans to launch Pokémon Go’s first in-game event of 2017 for Valentine’s Day. This in-game special will begin today, February 8, starting at 11 a.m. Pacific time, and it will run through February 15 at 11 a.m. As part of the Valentine’s event, players will get a number of bonuses that will make certain monsters appear more frequently while also making certain items more effective than normal. This is the latest attempt by Niantic to keep its massive audience engaged and coming back to Pokémon Go, and it’s likely that this remix of the game’s existing content will help generate revenues for the game, which continues to make enough to have a spot in the top-10 highest-grossing apps in the $36.6 billion mobile-gaming industry.