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Pokémon Go studio Niantic acquires AR firm Escher Reality

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Niantic Labs announced today that it has acquired Escher Reality, an augmented reality and computer vision startup that’s building technology for persistent, cross-platform, multiuser augmented reality experiences.

Escher is exploring the intersection of digital and physical worlds through AR and computer vision. Niantic has generated huge audiences and more than $1 billion in revenues for its Pokémon Go location-based game, but the company is banking on a new form of AR to drive it in the future. Escher Reality raised $3 million, and it was led by cofounders Ross Finman and Diana Hu. Niantic didn’t say what it will do with Escher Reality. Niantic also recently acquired social media company Evertoon.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.