Pocket Gems launches Pitch Perfect interactive mobile story

Pocket Gems and Universal Studios have launched an interactive story for the Episode mobile app based on the Pitch Perfect films. The Pitch Perfect: In Deep Treble story on Pocket Gems’ Episode platform arrives ahead of Universal’s holiday release of Pitch Perfect 3 film.

While Pocket Gems is a game developer, its Episode platform is more like a storytelling app. Episode is a comic-book style mobile app that allows fans to choose story paths in interactive tales. It is particularly popular with women and girls, and San Francisco-based Pocket Gems has had great success with other entertainment tie-ins that appeal to the same demographics.