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Playwire Media partners with RapidFire for dynamic in-game ads

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Playwire Media, an online video-ad platform formerly known as Intergi, has partnered with RapidFire to be able to put dynamic ads inside games.

Jayson Dubin, the chief executive of Deerfield, Fla.-based Playwire Media, said that means that his company will be able to place ads around games on traditional websites and that it will also be able to place ads inside games as well on context-relevant locations, such as in-game billboards. Those ads will also be dynamic, meaning that they can be changed on the fly.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.