Switchcraft is a story-driven match-3 games from Wooga.
Switchcraft is a story-driven match-3 games from Wooga.
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Playtika’s Wooga launches Switchcraft story-based mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Playtika’s game studio Wooga is launching Switchcraft, a narrative-based match-3 game that has been in the works for a few years.

The title is the first new game launched since Playtika went public at an $11 billion valuation in January. As such, it’s an important game for Playtika and it speaks to the company’s strategy of letting game developers spend a lot of time on development to get their games right.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.