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Playtika acquires casual mobile game maker Wooga for over $100 million

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Social casino game giant Playtika announced it has completed its acquisition of Wooga, the Berlin-based maker of casual games. We heard the price was more than $100 million.

Playtika will pick up nearly 190 employees in the deal, and it will keep the entire team and its leader, Jens Begemann, who founded Wooga in 2009 and helped ride mobile games as it became a $70 billion industry. Playtika isn’t saying how much it paid.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.