To fully appreciate virtual reality, you have to try it yourself. That’s why retailers have demo stations set up for HTC Vive and PlayStation VR headsets throughout the United States. But that’s not what is happening for PSVR in Japan.
Sony Interactive Entertainment has released the impressive-but-flawed VR add-on system for its PlayStation 4 console in its home country, but the publisher is not pushing hard with in-person demonstrations. Instead, retailer outlets have a PSVR on display that they keep locked down at all times. It makes it look like Sony’s VR system is in a little cage because the technology is too dangerous or something. Mark Macdonald, vice president of business development at Rez Infinite (PSVR launch title) developer Enhance Games, noted that Sony hasn’t done much advertising at all for its $500 headset system in Japan.

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