PlayStation reclaims top spot for gaming industry ad spend on TV

Sony’s PlayStation 4 is back on the top, as EA Sports and Xbox muscle in while Nintendo drops.

As kids went back to school, Nintendo decreased its spend in September to roughly $4.45 million, down from an estimated $6.2 million in August, and PlayStation overtook the top spot on the charts, adding an additional eights spots to the one it aired in August promoting “Marvel’s Spider-Man.” Xbox broke into the top five, claiming second largest spend with nearly $8.2 million on a big push for “Shadow of the Tomb Raider.” Ubisoft and EA Sports overtook the fourth and fifth spots with EA only airing one spot promoting “Madden NFL 19: Make Your Play.”