PlayStation leads game industry TV ad impressions three months in a row

Sony’s PlayStation once again took first place for the most-seen gaming industry commercials, its third time in a row. Meanwhile, Nintendo edged up a bit with 21.4 percent of TV ad impressions for gaming brands, while chart newcomer Oculus VR made an appearance at No. 4.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.