PlayStation leads again, but Xbox rises in October’s $102.3 million gaming TV ad spend

It’s the fall, and with it comes the end-of-the-year rush of big games. And as Microsoft and Sony ramp up their years-long fight for your attention, they’re spending a ton of bucks, too, accounting for 60 percent of October’s ad spend.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in October, ranked by estimated national TV ad spend.