PlayStation dominated gaming industry TV spend in December

PlayStation continued its trend of spending big through the month of December, accounting for almost half of all gaming industry advertising on TV. Xbox and Nintendo were a distant second and third, respectively, as consumers headed to the stores for holiday giving.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in December, ranked by estimated national TV ad spend.