PlayHaven’s latest tool helps studios push marketing notifications to your phone

Mobile gamers don’t always have the best attention span. Players often leave behind their favorite games for something new and shiny. To help developers wrangle players back, the user-engagement specialists at PlayHaven are introducing a new product called PlayHaven Push Notifications.

Developers looking to retain players can use PlayHaven Push Notifications to create targeted marketing campaigns that push out to the notification bar in smartphone operating systems. This means players don’t even need to open the game to see a special deal on in-game items or a double experience-point weekend.