Wildcard is a cross of MOBA, RTS, and card gaming.
Wildcard is a cross of MOBA, RTS, and card gaming.
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Playful Studios unveils Web3 game and raises $46M for The Wildcard Alliance

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

Playful Studios, the maker of Words With Friends and Lucky’s Tale, unveiled a Web3 game and raised $46 million for its The Wildcard Alliance division.

The Wildcard Alliance wants to onboard “the next billion gamers” to Web3 with ease, accessibility, and fun at the forefront, said Paul Bettner, cofounder of Playful Studios, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.