Playfield launches new features for its PC game store that has nearly 100K members

Selling digital PC games is a tough space with a lot of competition, but one startup is looking to stand out by making the shopping experience more engaging and personalized for both consumers and developers.

Playfield.io is a digital retailer for PC games that launched last year and is already on pace to have 100,000 monthly active gamers this month, according to founder and chief executive officer Jiri Kupiainen. The company is now looking to keep that audience coming back while simultaneously fueling exponential growth by offering new features that will set it apart from competitors like the mammoth Valve-controlled Steam store or the fast-growing GOG from Witcher 3 developer CD Projekt Red. These additions to the Playfield site include real-time recommendations, an automatic content aggregator, and a deep integration into your social media presence.