PlayerUnknown’s Battlegrounds gets official streams on Facebook Live

Facebook is one of the new homes for PlayerUnknown’s Battlegrounds live video content from the Bluehole game studio. It announced today that it is planning four broadcasts a month on its Facebook page, and that starts at 7 Pacific (10 p.m. Eastern) tonight. Battlegrounds will still have a presence on other sites, like Twitch, through community streamers and certain other official videos, but Bluehole is bringing some of its official content to the world’s largest social media platform.

For the Facebook Live videos, the studio is planning to host games that show off different elements of PlayerUnknown’s Battlegrounds. Each broadcast will start with a Bluehole community manager, but it plans to bring in community creators to run the livestreams as well. While Twitch has a more engaged audience of dedicated gamers, Facebook has a potentially broader audience. It’s difficult to say how those differences would affect the reach of a live broadcast on Facebook, but with Battlegrounds already saturating Twitch, Bluehole may want to shift some of its efforts on different demographic groups.