PlayerUnknown’s Battlegrounds dev invests in gaming capital firm ESDF

Bluehole is hard at work trying to get PlayerUnknown’s Battlegrounds out of Early Access on Steam and on Microsoft’s Xbox One console, but that doesn’t mean the company isn’t juggling other ventures. The studio is actually one of the financial backers of upstart capital firm ESDF, which specializes in funding gaming projects. ESDF revealed its first project, the revival of the Rune series from developer Human Head Studios, in August.

For Bluehole, working with ESDF is a way to expand its presence in important regions like North America. That led the company, which exploded in popularity with the last-person-standing shooter PUBG earlier this year, to invest an undisclosed seven-figure amount into ESDF. But ESDF actually first pitched Bluehole even before PlayerUnknown’s Battlegrounds came out.