Player-aquisition costs fall for mobile developers in May

The average cost to acquire a loyal player in May dropped to just $1.33. That’s down 11 percent from $1.50 in April, according to a report marketing-platform company Fiksu.

This drop coincides with an increase in downloads across the top applications in the Apple App Store from 5.61 million to 5.9 million daily downloads. This information comes from Fiksu’s App Store index, with tracks the average aggregate download volume for the top 200 free U.S. iPhone apps and games.