Playco's Sway Stories game on TikTok.

Playco launches the first third-party game on TikTok: Sway Stories

Playco, a maker of instantly playable games for social platforms, announced Sway Stories for TikTok. The game is a first in terms of third-party games for the tremendously popular social network for short videos, and it represents a big opportunity for Playco to be an early mover in a fledgling market for games.

Playco is working with TikTok stars on the project, such as Griffin Johnson of Sway House fame and Josh Richards of BFFs. This will be the first time people on TikTok can play a game without leaving the popular social media app. Users play the part of a young, aspiring creator who receives a surprise invitation to a party at the Sway House, and their choices determine how the young creator’s story will play out.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.