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Playco has acquired Goodboy Digital.
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Playco acquires Goodboy for HTML5 game engine PixiJS

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Playco raised $100 million last year for instant games, and now it’s putting some of that money to use with the acquisition of Goodboy Digital, a maker of an HTML5 game engine.

United Kingdom-based Goodboy is the creator of PixiJS, a game engine used to create games based on HTML, the lingua franca of the web. Playco hopes to use it to create “near-console quality” games that run on any social platform, including mobile devices, desktops, and the web. Terms of the deal were not disclosed.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.