Philips Norelco brings Movember to Roblox with Shavetopia

Philips Norelco is creating an interactive metaverse experience called Shavetopia in Roblox, based around the Movember trend. For anyone who doesn’t know what that is, Movember is where people grow facial hair for the entire month of November. The portmanteau comes from adding the word mustache to the name of the month.

Shavetopia gives Roblox players over 60 different facial hair choices for their avatars. Philips Norelco isn’t just boosting its own brand to the more than 50 million players in Roblox, though. It’s using Shavetopia to promote important social causes.