Tetris taking place on a 29-story building.
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Philadelphia plays Tetris on a 29-story skyscraper

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Game designers played Tetris on the side of a 29-story skyscraper in Philadelphia on Saturday night.

The exhibition at Philly Tech Week‘s celebration of cool technology was one of a number of events that will celebrate the 30th anniversary of Tetris, which Alexey Pajitnov created in the former Soviet Union and Henk Rogers brought to the rest of the world. The spectacle was a great example of video game marketing at its finest, for the benefit not only of Tetris but the whole industry as gaming seeps deeper into popular culture.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.