PennyPop's Battle Camp
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PennyPop launches a massive Battle Camp social game on mobile

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

After 2.5 years of work, PennyPop is launching a massive role-playing game called Battle Camp aimed at capturing hardcore but time-stressed mobile gamers.

The title is an ambitious game with a huge pantheon of cute characters and a sophisticated proprietary engine that allows the company to create a monster-catching title on top of a rich virtual world. The goal is to combine Pokémon and World of Warcraft in a mobile game, according to PennyPop founders Gordon Su and Charles Ju. It’s an example of how mobile game creators are making bigger investments to bring a console-like experience to mobile.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.