Slivingland is a virtual place to engage with music, podcasts, TV shows, films, and collaborations with exciting brands.
Slivingland is a virtual place to engage with music, podcasts, TV shows, films, and collaborations with exciting brands.
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Paris Hilton’s 11:11 Media publishes case study on branded gaming experience on Roblox

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Paris Hilton took a deep dive into the metaverse with her Slivingland experience on Roblox, and her 11:11 Media company has released the results of brand interactions.

Roblox’s platform of user-generated content reaches more than 216 million monthly active users and it represents an evolution of social media for Hilton, as Roblox games are a way to engage young people who aren’t easy to reach with brand advertising.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.