Hilton is teaming up with Paris Hilton's 11:11 Media.
Hilton is teaming up with Paris Hilton's 11:11 Media.
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Paris Hilton’s 11:11 Media launches Hilton partnership on Roblox

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Paris Hilton’s 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton’s Slivingland metaverse on Roblox.

Los Angeles-based 11:11 Media said it will break new ground in the metaverse with a loyalty campaign and commercial integration within Roblox’s Slivingland. In collaboration with Hilton, this marks the hotel giant’s first foray into the virtual realm, allowing fans to earn tangible Hilton Honors rewards by engaging in immersive challenges within the vibrant Slivingland, which has had more than two million visitors on Roblox.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.