China is a huge market for gaming, but it’s tough to succeed in that country without help from domestic publishers. And help has arrived for one of Europe’s fastest-growing game makers.
Paradox Interactive is teaming up with Tencent to take two games to China. This deal will have Tencent bring Chinese-language versions of urban-planner Cities: Skylines and space strategy game Stellaris to the Asian country on behalf of Paradox. Those games have both found audiences in the West, and now, they could find renewed success powered by Tencent’s publishing power. In China, only a couple of gaming companies have a reach that matches Tencent (NetEase is one major competitor), and the company’s TGP service has already helped other Western releases like Don’t Starve Together catch on in a country that is otherwise nearly impenetrable.
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