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PapayaMobile makes its AppFlood cross-promotion network transparent to developers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Papaya Mobile said today it is making its AppFlood cross-promotion network see-through. The Beijing-based company provides a network that allows app makers to buy, sell, and exchange mobile app traffic. Now it will make that network transparent to developers so that they can maximize the money they make from it.

AppFlood will give developers transparency, accountability, and control, according to PapayaMobile chief executive Si Shen.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.