Panda Express celebrates Hot Orange Chicken in Fortnite and Roblox

Panda Express today announced its first major gaming activation, made in partnership with its advertising agency The Many and immersive experiences developer Super League. The Chinese restaurant franchise will debut within Fortnite Creative and Roblox to connect with Gen Z audiences and to celebrate the return of a popular dish: Hot Orange Chicken.

According to Super League, Panda’s campaigns include integrated custom cutscenes, cinematic moments integrated into the gameplay. The four maps within Fortnite include a shared storyline about the return of Hot Orange Chicken for players to follow. Other features include Panda-themed rewards and encounters with the brand’s mascot, Pei Pei the Panda.