Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Goat Simulator, a game that is what its title suggests, has sold 2.5 million copies on all of its platforms, including 1 million on iOS. This milestone comes via its designer, Armin Ibrisagic, who posted the following on his Twitter account: