Will Smith has teamed up with social commerce firm Open.
Will Smith has teamed up with social commerce firm Open.
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Open partners with Will Smith on social commerce merch on Open SuperApp

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Open announced that its social commerce Open SuperApp is launching a partnership with actor and artist Will Smith.

The Open SuperApp will serve as the exclusive merchandise platform for Smith’s 2025 World Tour starting with an intimate pop-up concert show in San Diego, California, on December 11 and December 12.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.