One in ten Wii U owners already bought Splatoon

Splatoon has sold 1 million copies worldwide in its first month of release.

Nintendo’s innovative third-person splat-em-up has performed strongly in its first month, with around one in every ten Wii U owners picking up a copy. It’s often tough for new intellectual properties (IPs) to make a sales impact, but Splatoon’s first month shows that Wii U owners — currently numbering around 9.54 million based on Nintendo’s own sales figures — are clearly interested in new gameplay experiences, regardless of whether they feature established characters. Interestingly, Nintendo debated making Mario the star of Splatoon before deciding to make it a new IP instead, and that decision seems to have paid off.