Oculus will skip E3 2017: It’s not you, it’s me

Attendees at this year’s Electronic Entertainment Expo in Los Angeles will notice that a familiar structure has faded from the show’s sweeping skyline of corporate booths. The familiar black monolith bearing the Oculus logo will not be making an appearance at E3 2017.

Oculus has confirmed that it will not have a booth at E3 this year. This marks the first time since 2014 that Oculus will not be hosting a booth at one of the year’s biggest international trade shows, with the size of its structure roughly doubling every year since. It joins EA in skipping the event.