Oculus Rift VR launches in Canada and Europe on September 20

Oculus’ virtual love is beginning to spread to new territories.

The virtual reality company announced today that its Rift headset will become available in Canada and in Europe on September 20. Along with its competitor, the HTC Vive, the Oculus Rift is part of a new wave of consumer VR. Analysts are predicting that VR could generate $40 billion in revenues by 2020. Oculus has not released sales numbers for its device.