October 2016 NPD: Xbox One outsold PlayStation 4 at U.S. retailers once again

Microsoft is rolling into the 2016 holidays with a lot of momentum for its video game brand.

The Xbox One is the top-selling console in the United States in October, according to data-tracking firm The NPD Group. Microsoft shared this information today. The company also confirmed the system outsold the competition in the United Kingdom and Australia through October. This marks the fourth month in a row that Xbox One has outperformed PlayStation 4 in the United States, which is the most consecutive months that the system has topped the PS4 since they both debuted in November 2013.