Nvidia GeForce RTX 4090 graphics card.
Nvidia GeForce RTX 4090 graphics card.
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Nvidia unveils GeForce RTX 40 series graphics cards with 4X performance

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Nvidia CEO Jensen Huang took the wraps off the company’s latest graphics cards today — the consumer-focused GeForce RTX 40 Series of graphics processing units (GPUs).

The series for gamers and creators features the flagship chip, the RTX 4090 GPU, with up to four times the performance of its predecessor.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.