Nvdia's Shield TV settop.
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Nvidia cuts Shield TV to $180 ahead of Apple TV launch

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Nvidia said today it is taking preorders for a $180 Shield TV set-top box with 16 gigabytes of memory. That’s about $20 off the previous price, and it shows the company is trying to remain competitive.

The move is a response to Apple’s announcement of a 4K Apple TV set-top box. Apple’s 32GB version goes for $180, and the 64GB version will cost $199. Apple TV 4K preorders start on September 15, and the devices ship on September 22.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.