Nvidia cuts Shield TV to $180 ahead of Apple TV launch

Nvidia said today it is taking preorders for a $180 Shield TV set-top box with 16 gigabytes of memory. That’s about $20 off the previous price, and it shows the company is trying to remain competitive.

The move is a response to Apple’s announcement of a 4K Apple TV set-top box. Apple’s 32GB version goes for $180, and the 64GB version will cost $199. Apple TV 4K preorders start on September 15, and the devices ship on September 22.