North Americans spend a lot more than Europeans and Asians in mobile games.
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North Americans are far more likely to spend in mobile games than Europeans and Asians

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

North Americans are 260 percent more likely than European gamers and 94 percent more likely than Asian gamers to make in-app purchases, according to a report from user acquisition firm Liftoff.

The report from Palo Alto, Calif.-based Liftoff is based on 7.9 billion ad impressions and 3.6 million app installs, and it verifies that North America is still the king when it comes to generating revenues in the $36 billion mobile game industry..

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.