World of Warcraft Dragonflight is coming this year.
World of Warcraft Dragonflight is coming this year.
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Nobody wins in Blizzard’s divorce from NetEase in China | The DeanBeat

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

One of the saddest messages about Blizzard Entertainment’s divorce from NetEase over publishing World of Warcraft and other games in China came from a top executive at NetEase.

Simon Zhu, president of global investment and partnership for NetEase Games, said on his LinkedIn page, “As a gamer who spent ten thousand hours in the world of Azeroth, StarCraft and Overwatch, I feel so heartbroken as I will no longer have the access to my account and memories next year.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.