Nix Hydra raises $5M to make games for young women (exclusive)

Nix Hydra, a Los Angeles entertainment studio that makes games and other apps for young women, has raised $5 million in funding from the Foundry Group. That’s not bad for a company that focuses on a demographic that most publishers and developers in the male-dominated game industry have rarely acknowledged.

Nix Hydra’s founders — two young women who went to Yale University together — are perfectly happy to keep that market to themselves. And they believe that focus helps them stand out in an app store that is full of predictable games for young male gamers. So far, Nix Hydra has scored big with Egg Baby, a Tamogotchi-like, egg-nurturing game that has been downloaded more than 9 million times to date. Nix Hydra’s content is both edgy and funny, which gives the company its own personality.