The Nintendo Switch 2 has led to a startling turnaround in 2025’s previously plummeting hardware sales, according to industry tracking firm Circana. Whereas in previous months, the figure frequently in the negative double-digits, in June the figure rocketed up by almost 250% year-over-year. Circana confirmed the console was the fastest selling piece of gaming hardware in U.S. history and set records for the month.
June 2025 Dollar Sales, Millions
Jun 2024
Jun 2025
Change
Total Video Game Sales
$4,667
$5,699
22%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$4,159
$4,427
6%
Video Game Hardware
$280
$978
249%
Video Game Accessories
$228
$293
29%
*Mobile spending provided by Sensor Tower
“Nintendo Switch 2 sold 1.6M units in June, the highest launch month unit sales for video game hardware in US history,” said Mat Piscatella, Circana’s executive producer for games reports. “The previous high was the 1.1M units of PlayStation 4 sold during November 2013. Nintendo Switch 2 was June’s best-selling video game hardware in both units and dollars, while PlayStation 5 remained the best-seller year-to-date across both measures.”
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Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.
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