Nintendo’s new online service is called Nintendo Account

It sounds like Nintendo is saving its creative juices for something other than naming its new online service.

Nintendo Account is what the company is calling its evolution of Nintendo Network, which it is building in partnership with Japanese mobile gaming publisher DeNA, according to executive remarks during an investor meeting. This should finally bring full online features to Nintendo hardware, and it will help keep people connected across devices as well — something the Japanese publisher has struggled with. It’s also one of the reasons why Nintendo is last in the console market, behind Microsoft’s Xbox One and Sony’s PlayStation 4. Nintendo is also introducing a My Nintendo loyalty system to replace the now-defunct Club Nintendo.