Nintendo won’t obsess over mobile trends to avoid ‘imitating’ other games

Mobile gaming is all about numbers, trends, and analytics, but Nintendo is skeptical of the value these will bring to its future apps.

Nintendo president and chief executive officer Satoru Iwata said that he recognizes that it’s important to know how gamers are using a free-to-play app and where they’re spending money. But he also said that he doesn’t want his development teams working backward from that data to create something that matches perfectly with the current trend.