Nintendo ‘Switches’ up the console ad-spending charts

This biggest winner during March Madness might be Nintendo.

After a gangbusters February for industry spending, gaming brands took it down a notch during March — although many took advantage of sports programming like the NCAA Tournament and the NBA to reach an engaged, male-skewing audience. In total, 33 brands spent an estimated $59.3 million running 92 spots over 21,800 times, generating 2.4 billion TV ad impressions.