Nintendo says 3DS will outsell original DS in its first year

Nintendo said today that its 3DS handheld game system has sold more than 1.65 million units in the U.S., according to sales tracked by market researcher NPD.

The number puts the 3DS on track to surpass the first-year total of the Nintendo DS, which was previously the fastest-selling game platform. Of course, this is what you would expect. After all, in 2011, the video game market is much bigger than it was in 2004.

The Nintendo DS sold 2.37 million units in the U.S. in its first 12 months in the U.S., with about 50 percent of those sales happening during the holidays. Nintendo hopes that big games such as Super Mario 3D Land and Mario Kart 7 will enable the 3DS to keep growing.

Overall, however, the 3DS has been a disappointing launch for Nintendo. The system debuted in March, but some people complained about the quality of the glasses-free stereoscopic 3D. In August, Nintendo had to slash the price of the 3DS from $249.99 to $169.99. That helped triple sales, but it means that the system isn’t as attractive as the old DS was, given the new environment of other portable devices such as iPhones and iPads.

Nintendo said it sold more than 675,000 hardware units in October, including 250,000 3DS units, 250,000 Wii units, and 180,000 older DS units.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.